blog.thinfilms.org » commercial http://blog.thinfilms.org anthropology | media ecology | mythology | tinkering | visual literacy Tue, 07 Feb 2012 13:49:19 +0000 en hourly 1 Copyright © shapah! 2010 http://creativecommons.org/licenses/by-nc-sa/2.5/ chad@thinfilms.org (chad calease) chad@thinfilms.org (chad calease) shapah 1440 http://www.shapah.net/wp-content/plugins/podpress/images/powered_by_podpress_small.jpg blog.thinfilms.org http://blog.thinfilms.org 144 144 the sound of things going juuust right chad calease chad calease chad@thinfilms.org no no Feel-Good Commercials Don’t Suck as Hard http://blog.thinfilms.org/2009/01/feel-good-commercials-dont-suck-as-hard/ http://blog.thinfilms.org/2009/01/feel-good-commercials-dont-suck-as-hard/#comments Wed, 21 Jan 2009 21:03:04 +0000 c http://1030850137

Commercials have a way of kicking the authenticity out of our ability to be spontaneous.

People do things “spontaneously” now, more than ever, for Facebook or whatever social-networking site they subscribe to, which can be a drag but if it gets us off our butts and back into a playful, whimsical state-of-mind, it sure can’t hurt.

Case in point, T-Mobile’s new commercial shot in Penn Station. There may be hope yet for the art of the commercial – if it makes us smile or laugh – where there’s laughter there’s hope indeed:

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